Who i am and why i do what i do

Hi, I’m Dana!

For as long as I can remember, I’ve been drawn to understanding how things work… and fixing what doesn’t. That instinct took me into data and tech, where I spent close to a decade working with code, systems, and patterns. I liked the clarity of it: if something wasn’t working, you could trace it, adjust it, and see the result.

At the same time, my life outside of work looked similar. I was always the person friends turned to when something felt tangled or unclear. So I was again the one understanding the patterns and helping zoom out so we can see the bigger picture.

After a cameo in marketing and business coaching (+ moving country 4 times and a baby in-between), I finally decided to follow that ability and passion for cracking everything and understanding how it works. That’s what led me to train in Cognitive Hypnotherapy. I was understanding the patterns behind human behaviour already - but I also wanted to learn how to help people change them in a way that felt natural and lasting.

I have a real soft spot for people who are gifted, capable and self-aware, but also tired of feeling stuck in ways that don’t match who they are. This is a feeling I can certainly relate to!

If any of this resonates, I’d love to meet you - you can see my calendar down below. I also have a few free resources to help you quiet the noise in your head - check them out in the Downloads section in the header.